Trends
Reputation Management and Value
You understand this quite well as individuals – your reputation builds your credibility. Your credibility is the ultimate value of why someone would choose you over someone else for a project. It creates trust. Trust in turn helps you establish mutually beneficial relationships with others to get things done.
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Niche Is Overrated, Personality Underrated
Many champion niche as the definitive factor for producing successful digital media. Nothing could be further from the truth. In a recent post at SmartBlog on social media, Jesse Stanchak shares a poll of his audience’s qualifying factors for “what makes a blog great.”
The Dialog is open
Fashion Retailer Responds to Facebook Fans’ Call for “Real Women” in Photos
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On Wednesday, LOFT — a brand owned by Ann Taylor Inc. — posted pictures of a tall, blonde catalog model in the brand’s new silk cargo pants on its Facebook Page with a click-to-buy link in the captions.
Nothing about the post was uncommon — except, perhaps, Fans’ responses. While many Fans acknowledged that the pants looked good on the model, they complained that the pants were “not universally flattering” and would “look great [only] if you’re 5′10″ and a stick like the model in the photo.” The post led several women to request — politely, of course — that LOFT show the pants on “real women.”
Source: http://mashable.com/2010/06/18/ann-taylor-facebook/Read more
PR Spam: The New Chlamydia?
Author: Mark Borkowski
Is PR spam the new chlamydia? Certainly it’s being fulminated about an awful lot as the latest social disease that may have infected us all, although we’re too often too ashamed to check out the symptoms.
A large number of bloggers and journalists insist that they are being infested with PR spam, and are backing away from the long, sometimes uneasy relationship that hacks and flaks have shared.
A Sustained Focus on Sustainability
In light of the current crisis in confidence, it would easy to assume that corporate responsibility (CR) might begin to slip down the agenda. Some businesses that have had a questionable commitment might see a money-saving opportunity, but those that have seriously embraced CR programmes as part of their brand building can accelerate ahead of the competition if they are prepared to stay the course.
Limiting the marketing budgets now, hides risks
Interview of Svetlana Savova by Nelly MinchevaSvetlana Savova has MA in International Relations from UNWE, Specialist in European Integration. In 1995 joined the staff of MARC, now Publicis MARC Group. Working with the European Commission Delegation in Bulgaria for 6 years, has a determining role in her professional development. Since 2004 is Managing Director of the entering then in Bulgaria V + O Communication, an independent PR agency with headquarters in Athens. Since October 2007 the agency is owned by the specialized in marketing and sales International Marketing & Sales Group Limited (AIM: IMSG).
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Establishing a New Product – Between Classics and Experiment
Article by Yavorka Petrova, published in "Dnevnik" newspaper
Which is the most suitable PR approach to present a new product or service on the market?
If someone answers directly without asking about the specifics of the product, don’t trust them. This article won’t give you a categorical universal answer either, nor does it claim to find “unfound” tools, but it can be a landmark for the requirements towards PR expertise on the part of the client and a reminder for PR specialists in the country that the quality and intelligence in the implementation of the services are what makes a difference.
Uniting PR, Lobbying and the Web
By Julie Gaye
The internet has revolutionised the media landscape and its ongoing rise has tiggered the need for new communications action plans that embrace PR, lobbying and the web.
PR, lobbying and the web have all come together. Everyone talks about it, but nobody really knows how to cope. Why? Because this is a revolution that PR is facing.
Surviving the Market Downturn
Dale Fishburn, one of the original co-founders of Fishburn Hedges, reflects on some of the communications lessons that could be learned from past economic downturns.
Memory span is all. Until the First Oil Shock in the UK in 1973, we weren’t used to cycles. A whole generation could only recall continuous progress. Then the oil ran out, or so we thought; which meant, surely, that the new and terrifying downward slopes should be projected straight through the floor. House prices collapsed. No one even inspected properties where you couldn’t touch all the walls at the same time – otherwise, how would your new wood-burning stove be able to cope?
The Socially Responsible Companies Come Into Fashion
Article by Elena Harizanova, published in "Dnevnik" newspaperThe new generation customers prefer the companies with care towards society and environment
A new customer is growing in a world scale. He prefers buying from companies which are responsible towards society and environment. The green philosophy, followed by the customer, is already reflecting on the trade strategies of a number of global companies. Till now in our country entered the biodegradable bags. In some market chains gather popularity the so called eco products – from vegetables to children toys. Only a few years from now the adjustments of the Bulgarian and global customer, however, will be very close. The business must be ready to meet the new challenge, and the corporate social responsibility (CSR) is one of the effective instruments, which could be useful to it.
How Much Does a Piece of PR Cost
The events shouldn’t be an end in themselves
Article by Svetlana Savova, published in "Dnevnik" newspaper
Greater and greater popularity is gaining the expression a piece of PR. What is this new unit of measure? How is it measured? How much does it cost? Or what will you say about “(he/she) made (himself/herself) a big PR”, i.e. entered the news without deserving to. Well, “she’s a great PR girl” can also be heard - equal to a girl who, so to say, has an attractive commercial look. In fact, this can help but doesn’t immediately bring with itself professional PR expertise.
The Suffered Peace Between PRs and Media
Article by Svetlana Savova, published in "Manager" magazineTHIS TEXT IS PROVOKED by an interview with the programming director of Darik Radio Konstantin Valkov – “The future is to media free of PR”, which Manager published in the 4th edition. His provocative stand made me give another viewpoint, as an addition and not as a counterpoint.
Svetlana Savova, Managing Director
Published in "Week" magazine
She was born in the Valley of Roses, the way she prefers to call her native Kazanlak, on the lucky date 13 January. She graduates from Language High School with French in Plovdiv. Master of International Relations in the University of National and World Economy, Specialization - European Integration. For a year’s work in the French Institute she learns to speak the real-life French. In 1995 she joins M.A.R.C. team which is inspired by Nikolai Nedelchev and once again approaches the issue of European Integration. Work with the Delegation of EC to Bulgaria adds decisive taste in her professional development. Svetlana finds strong connection between diplomacy and public relations. In 2004 she begins work on V+O Communication in Bulgaria, independent PR agency with central office in Athens. Since October 2007 the agency is owned by International Marketing and Sales Group Limited – specialized in marketing and sales on emerging markets.
The Click-to-call Innovation of ProCredit Bank Gives Access to Telephone Banking Through the Internet
Since the beginning of March of this year ProCredit Bank has been offering the absolutely free
Click-to-call (c2c) service.
It allows you, by clicking a button in web content, to establish voice communication with an employee of the Online Banking Service Department. Thus, by a single click of the mouse, the client will be able to ask all his questions to an operator on duty without using a phone.
Market Research Versus Brand Research
By Joseph Benson
If market research is about benchmarking demand in the marketplace, then brand research is about creating differentiation in the mind of the customer. If market research is about identifying new products and services, then brand research is about why customers choose to purchase those new products.
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Source: www.brandchannel.com
Public and Private Operators: a Precarious Balance
With seasonal regularity, the status of Public Broadcasters becomes the subject of fierce discussion. In many countries, the debate is now open.
Marketers Feverish Over Viral Ads
Later this month, hundreds of corporate and ad agency executives will come together for what will likely be the first conference devoted to word-of-mouth marketing.
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Small Talk is Becoming a Popular Medium Used by Communication Industry
Media Guardian advertising correspondent Stephen Brook points out that a new approach to brand promotion is becoming popular in the UK advertising.
Getting Into the Head of the Consumer
An article about marketing, advertising and how does the consumer feel.Read more
Growth in Using Media Analysis to Measure PR Effectiveness
New research made in the UK reveals growth in usage of media analysis to measure PR effectiveness. 90% of the UK’s largest organisations are now using media analysis compared to 73% that did so in 2003, representing a rise of 17% over the past two years.
Advertising Value Equivalency as PR measurement tool
The idea of Advertising Value Equivalency (AVE) has been around for many years. It has generated much debate in the Public Relations industry, with this debate focusing on both its reliability and validity.
The philosophy of success is not to take the client for granted
Teodora Kolarova, PR Director, V+O Communication, interviewed by Konstantsa Grigorova for Dnevnik Daily.
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Media Ownership in Central and Eastern Europe
The first overview of media ownership in all countries from Central and Eastern Europe was published in 2004 by the South-East European Network for Professionalisation of the Media (SEENPM), a network of 18 media centres and institutes from the region.
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PR as Full Understanding
Article by Teodora Kolarova, PR Director, V+O Communication,published in Manager Magazine, November 2004.Read more
Companies in Bulgaria need solid PR consultants
Svetlana Savova, Managing Director, V+O Communication, interviewed by Tania Gavrilova, Pari Daily, 26 October 2004.Read more
The business of communication is becoming more and more challenging
Yiannis Olympios, President of V+O Communication Bulgaria. Interviewed by Borislav Kandov, Capital Weekly, 9 October 2004.
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Company and Agency Perspectives on PR in US for 2004
The US Council of PR Firms has published results of a survey among companies and PR agencies to detect the trends in using PR in the course of 2004. The information shows the current status of public relations and expectations and demands from both users of PR and agencies themselves.
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